Storefront

Shopify Integrations

How xUpsell tracks store behaviour, syncs your customers, and hands off to and from Shopify Flow.

xUpsell connects deeply with your Shopify store so core tracking and sync work automatically. It tracks what your customers do, syncs their data, and responds to store events. This page explains exactly how those connections work and where optional setup (like Shopify Flow workflows) can be used.

Good to know: Core integrations are set up automatically when you install xUpsell. Optional Shopify Flow automations require creating workflows in Shopify Flow.

Web Pixel — Automatic Customer Tracking

When you install xUpsell, a small piece of tracking is automatically added to your storefront. It watches what your customers do while shopping and reports back to xUpsell. This is what powers features like abandoned cart recovery, product browsing workflows, and targeted campaigns.

What It Tracks

Customer Action	What xUpsell Sees	How It Helps You
Product Viewed	A customer looked at a specific product page	Trigger workflows like “Browsed but didn’t buy”
Added to Cart	A customer put a product in their cart	Know what they’re interested in for personalized offers
Removed from Cart	A customer took a product back out of their cart	Keep abandoned-cart contents accurate
Checkout Started	A customer began the checkout process	Track how far customers get before dropping off
Checkout Contact Info Submitted	A customer entered their contact details during checkout	Know who a shopper is even before they finish buying
Checkout Address Info Submitted	A customer entered their address during checkout	See how far a shopper progressed through checkout
Checkout Shipping Info Submitted	A customer chose their shipping option	See how far a shopper progressed through checkout
Payment Info Submitted	A customer entered their payment details	Spot shoppers who almost completed a purchase
Checkout Completed	A customer finished their purchase	Track conversions
Collection Viewed	A customer browsed a category page	Understand what categories interest them

Automatic: The web pixel is installed automatically when you add xUpsell. No code. No setup. No configuration needed.

Privacy and Data

The web pixel only tracks shopping behavior that’s needed for your marketing automation:

It does not collect passwords or payment information
It runs in Shopify’s own sandboxed pixel environment and respects your customers’ privacy and consent choices
It follows Shopify’s privacy policies and guidelines
Data is used solely for powering your xUpsell workflows, campaigns and offers

Store Event Sync

xUpsell keeps in step with your Shopify store through a mix of storefront tracking and data sync. Here’s what each part does and how it works — so you know exactly what to expect.

What Syncs, and How

Store Data	How xUpsell Gets It
Orders	Order data is synced from Shopify. A new order also fires the Order created workflow trigger
Existing customers	Imported as subscribers in a one-time batch when you first install xUpsell (see Customer & Product Sync below)
Cart activity	Tracked through the web pixel on your storefront (add to cart, remove from cart) to power abandoned cart recovery
Products	Your catalog is synced so workflows always show the right name, price, image, and availability

Good to know: The web pixel reports shopping activity from your live storefront. Order and product data is synced from Shopify. The initial customer import happens once, at install time.

Post-purchase offers are separate. They’re shown by a Shopify checkout extension the moment a purchase completes, not by the order sync — see the Post-Purchase Offers page for how to set those up.

Delays are yours to set. Abandoned cart, abandoned checkout and abandoned product page workflows wait a while before running, so you don’t message someone who was simply still shopping. You control that wait in Settings → Preferences (minimum one hour each). Order created does not wait — an order confirmation goes out as soon as the order is placed.

You Don’t Need to Do Anything

The tracking and the sync set themselves up from the moment you install xUpsell. There’s nothing to connect and no sync button to press. The only related setting is the trigger wait times in Settings → Preferences, and those come with sensible defaults.

Shopify Flow Integration

What Is Shopify Flow?

Shopify Flow is Shopify’s own automation tool. It lets you automate backend tasks in your store — like tagging customers, managing inventory, or sending internal notifications. It’s available on all Shopify plans (Basic, Shopify, Advanced, Plus).

How xUpsell Connects to Shopify Flow

xUpsell works with Shopify Flow in two directions:

Direction	How It Works
xUpsell as an action	A Shopify Flow reaches a step called xUpsell action → that step starts an xUpsell workflow for the customer
xUpsell as a trigger	An xUpsell workflow reaches a Shopify Flow Trigger step → that starts a Shopify Flow

Both directions need a matching piece set up on the xUpsell side first, so the two apps have something to hand off to.

Direction 1: Shopify Flow starts an xUpsell workflow

In xUpsell, go to Workflows → Create workflow and choose the Shopify flow trigger
Build the workflow as usual (emails, SMS, push, delays, conditions) and turn it on
In Shopify Admin → Apps → Flow, create or open a Flow
Pick any Shopify trigger you like, then add the xUpsell action step
Open that step’s settings — it lists your Shopify flow workflows. Choose the one you want and save
Turn on the Flow

Shopify Flow trigger: Customer's total spend is over $500
    ↓
Shopify Flow action: Tag customer as "VIP"
    ↓
Shopify Flow action: xUpsell action → run your "VIP welcome" workflow
    ↓
xUpsell sends the exclusive VIP discount email

Only workflows built on the “Shopify flow” trigger appear in that list. A workflow built on any other trigger can’t be started from Flow.

Direction 2: An xUpsell workflow starts a Shopify Flow

Open any xUpsell workflow in the editor
From the sidebar’s Others group, drag in the Shopify Flow Trigger step and connect it where you want it
By default it fires the Shopify Flow trigger that matches your workflow’s own trigger — so an abandoned-cart workflow fires the Abandoned cart trigger in Flow
Prefer your own name? Tick Custom workflow and type one. The step then fires the generic xUpsell triggered Flow trigger and passes your name along as the trigger name
In Shopify Flow, create a Flow that starts from that xUpsell trigger and add whatever Shopify actions you want

These xUpsell triggers are available inside Shopify Flow:

xUpsell triggered (the generic one, with your own trigger name)
Abandoned cart
Abandoned checkout
Abandoned product page
Product viewed
Subscribed to receive email marketing
Subscribed to receive push notifications
Subscribed to receive SMS/MMS marketing

xUpsell workflow: Abandoned cart (after your configured delay)
    ↓
xUpsell step: Shopify Flow Trigger
    ↓
Shopify Flow trigger: Abandoned cart (from xUpsell)
    ↓
Shopify Flow action: Tag the customer "cart-abandoner" for your team to follow up

Tip: You don’t need Shopify Flow to use xUpsell. Everything xUpsell does can be set up directly in the app. Shopify Flow is for advanced users who want to combine xUpsell with other Shopify automations — tagging, inventory, internal notifications, and so on.

Customer & Product Sync

Customer Sync

When you install xUpsell, your existing Shopify customers are automatically imported as subscribers:

Timing	What Happens
During installation	All existing customers are imported to xUpsell as subscribers, in pages of 250 at a time
After installation	Shoppers who interact with your storefront are captured through the web pixel, the discount popup or the product-page notification form

For a large customer list the import works through it page by page, so it doesn’t slow anything down. You’ll see subscribers appearing gradually over a few minutes. Customers already in xUpsell are skipped, so nobody is duplicated.

It’s a one-time import. Customers you add in Shopify later aren’t back-filled into xUpsell. They become subscribers the normal way — by shopping on your store or opting in through one of your storefront forms.

Product Sync

Your product catalog is also synced so that xUpsell workflows can reference current product information:

What Syncs	Why It Matters
Product name and description	So emails and messages show the correct details — and so xUpsell can work out which products go together
Product price	So offers display the right price
Product images	So product recommendation blocks show current photos
Product availability	So you don’t accidentally promote out-of-stock items
Variants, tags and vendor	So recommendations and offers can reference the right variant

This is what powers post-purchase recommendations. When a product syncs, xUpsell analyses its title, description and tags so it can later match it against what a shopper just bought. That’s how post-purchase offers pick relevant products without you choosing them.

Automatic updates: If you change a product’s name or price in Shopify, xUpsell picks up the change automatically. Your workflows and campaigns always use the most current product data.

Frequently Asked Questions

Do I need to set up the web pixel manually?

No. The web pixel is installed automatically when you add xUpsell to your store. There’s nothing for you to configure.

Does the tracking slow down my store?

No. The web pixel is extremely lightweight and loads asynchronously — your store pages load first, then the tracking loads in the background. Your customers won’t notice any difference in page speed.

What is Shopify Flow and do I need it?

Shopify Flow is Shopify’s own automation tool. You do not need it to use xUpsell — everything works perfectly without it. But if you want to combine xUpsell automations with other Shopify features (like customer tagging, inventory management, or internal notifications), Shopify Flow makes that possible.

I added the xUpsell action in Flow but the workflow list is empty?

The xUpsell action step only lists xUpsell workflows built on the Shopify flow trigger. Create one in xUpsell first (Workflows → Create workflow → Shopify flow), then reopen the step.

How does customer data get into xUpsell?

Your existing customers are imported as subscribers in a one-time batch when you first install xUpsell — this may take a few minutes for a very large customer list. After that, shoppers become subscribers by being tracked through the web pixel or by opting in through your discount popup or product-page notification form.

Can I disable the web pixel tracking?

The web pixel is part of xUpsell’s core functionality. Disabling it would prevent features like abandoned cart recovery, product browsing workflows, and conversion tracking from working. If you have specific privacy concerns, reach out through the in-app Help widget.

Does xUpsell work with Shopify Plus?

Yes. xUpsell works with all Shopify plans — Basic, Shopify, Advanced, and Plus. All integrations described on this page work the same way regardless of your Shopify plan.

I have thousands of products — will they all sync?

Yes. xUpsell syncs your entire product catalog intelligently. Large catalogs sync in batches without affecting your store’s performance.